Marketing services
UAL consulting can provide direct mail services, such as:
- list acquisition
- merge/purge
- data cleaning
- address standardization
- demographic data additions
- and CASS forwarding updates.
Website services, including:
- Search engine optimization
- Complete web design
- web hosting and e-mail
- Data driven, customized websites
- e-commerce services
- backend integration
- targeted advertising strategies
Our Website Strategic Review Packages:
Comprehensive Review
In this review we will spend approximately 48 man-hours examining your website.
During the review we will:
- Conduct thorough usability testing.
- Conduct limited transactional testing (if applicable).
- Show you how to examine and reduce drop-out.
- Discuss development strategies and make specific recommendations.
- Identify problems with your website such as broken links, html, and problems with graphics.
- Examine your website’s access and error logs.
- Compare your website to that of competitors, in terms of design, content, traffic, and functionality.
- Review and suggest improvements in on and off-line advertising and PR.
- Examine your search engine ranking and make suggestions on how to improve it.
- Provide you with a written report, with specific recommendations that you can implement yourself or that we can implement for you.
Special Price: $1,250
Basic Review
In this review we will spend approximately 36 man-hours examining your website.
During the review we will:
- Identify problems with your website such as broken links, html, and problems with graphics.
- Examine your website’s access and error logs.
- Compare your website to that of competitors, in terms of design, content, traffic, and functionality.
- Identify opportunities to increase web traffic and revenues.
- Review and suggest improvements in on and off-line advertising and PR.
- Examine your search engine ranking and make suggestions on how to improve it.
- Provide you with a written report, with specific recommendations that you can implement yourself or that we can implement for you.
Special Price: $1,000
Follow-up review
After an initial review we suggest a quarterly follow-up to examine the effectiveness of our recommendations and to generate additional ideas for improvement. The content of the report varies more than in the other packages, based on what has previous reviews have identified as issues. A sample report can be downloaded.
Price: $250
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